TRUE INNOVATION NEVER STOPS. THAT'S WHY WE ARE CONSTANTLY LEARNING FROM OUR OWN EXPERIENCE.
Full vertical integration allows us to harvest feedback data from every node of our ecosystem in order to perform comprehensive quantitative and qualitative analysis. This completes the consumer loop and informs our future decisions. Everything from developing new strains to meet a particular consumer need, to modifying our distribution algorithm, to identifying new segments of the consumer market. This is how Glass House Group gets ahead of the curve, and stays there.